Rebrand. Vow renewal. Six-year anniversary gift.
Call it what you want, but when CustomMade asked us to refresh their identity, we happily said, “We do.” (Grammatically questionable. Emotionally correct.) What followed was a heartfelt overhaul—from new logo to full web redesign—for a custom jeweler turning love stories into one-of-a-kind rings and flipping the industry the middle ring finger while they’re at it.
CustomMade
Services
Brand Identity
Web Design
Art Direction
Illustration
Copywriting
Love in the making.
Every CustomMade ring starts with a spark—so we built a brand around the feeling that follows. Love in the Making became more than a tagline; it was a rallying cry for the process: personal, poetic, and made by hand.
Then came a logo to match. We combined a “C” and “M” into a clean, modern monogram with a gemstone tucked at the center—an elegant nod to the magic that happens in the middle. Bold enough to anchor a brand. Subtle enough to sit quietly in your jewelry box.
Designed by heart, and hand.
CustomMade may be a digital service, but the brand needed to feel anything but. So we created a hand-drawn illustration system alongside a series of digital badges—part sketchbook, part jeweler’s stamp—that married the human element of their process with the legitimacy of their operation. We paired it with a bold, brand-forward color palette to boost recognition, create consistency, and bring a little extra shine to the system.
One site fits all.
Buying a custom engagement ring online isn’t exactly ordinary—so their website couldn’t be either. We built a digital experience that matched the boldness of the brand: clear, compelling, and easy to trust. With three core templates and a flexible system of content blocks, their team can build (and evolve) with confidence. Add in sharp, human messaging and intuitive UX, and the result is a site that feels personal, polished, and nothing like the rest of the category.
Beautifully buttoned up.
Once the brand was built, we wrapped it all up in a set of comprehensive guidelines—visual guardrails, image strategy, and real-world examples included. We helped CustomMade embrace a UGC-first approach, curating the kind of content that reflects both their craftsmanship and their customers' joy. From hand-drawn sketches to happy couples, it’s all been considered.
