6 years ago our friend Bill came to us with an idea – tasty, craft non-alcoholic beer. The more we thought about it, the more genius we realized it was. What’s that you say? We’re geniuses for recognizing the genius that became Athletic? Your words, not ours.
Athletic Brewing Co.
Services
Naming
Branding
Packaging
Film Production
Campaign
Illustration
Athletic, great name.
Or at least we think it is. But we might be a bit biased since we came up with it. Sometimes names are just that – names. But sometimes names can influence a brand’s entire direction…
We set out to redefine beer.
Beer has long been associated with specific times and places – but remove the alcohol and suddenly it’s free to spread its wings. It’s beer Fit For All Times.
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Director/Photographer/Drone Operator/Editor/Colorist: Dave Shaw
VFX: James Dunoyer
ECD: Jon Casey & Kevin Cimo
CD: Amanda Roberts & Emily Nollet
Agency Producer: AJ BattsProduction Services: Stept Studios
DP: Will Desena
EP: Blake Greenbaum
Producer: Rob Crenson
PM: Emma Stehli
1st AD: Cody Boesen
Art: Carolina Benitez
HMU: Sasha Borax
From 0 to 100 million/year.
We started working on Athletic before they brewed a single beer. Now they’re brewing nearly 100 million/year. Whiplash never felt so good.
It’s been a wild ride.
Athletic has been named to TIME's 100 Most Influential Companies, Fast Company's Most Innovative Companies, and Financial Time's fastest growing companies.
We’ve taken beer to places it’s never been.
To mountain tops, college sports fields, ironmans, and… children’s books.
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ECD: Jon Casey & Kevin Cimo
CD: Amanda Roberts & Emily Nollet
Agency Producer: AJ Batts
Director/Photographer/Drone Operator/Editor/Colorist: Dave ShawProduction Services: Shibby Stylee
Producer/Drone Op: Andrew Agcaoili
DP: Tay Steele
Water Cinematographer: Philip Kitamura
1st AC: Kenyatta Kelechi
Sound: Delilah Hernandez
Water Safety: DJ Rodgers
And worked with a whole lot of amazing people along the way.
The likes of surfers, chefs, football players, marathoners, wrestlers, basketball players, skiers, rock climbers, rugby players, and more.
Like, really amazing people.
From superstar athletes and Olympians to leading restauranteurs. JJ Watt, David Chang, Malia Manuel, Mark Abma, and Malou Peterson to name a few.
It’s all made for a pretty great story.
And the best part is this is only at the beginning.
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ECD: Jon Casey & Kevin Cimo
CD: Amanda Roberts & Emily Nollet
Agency Producer: AJ Batts
Editor/Colorist: James Dunoyer
Director/DP/Photographer/Drone Operator: Dave ShawProduction Co: Fair Folk
Gaffer: Tony Ventura
Key Grip: Alec Roy
1st AC: Alex Lopez
