How we got here
Back in 2014, Fair Folk founders Jon Casey and Kevin Cimo identified a problem – the ad agency model wasn’t adapting to accomodate the rapidly evolving advertising landscape. With the growing digital space and the increasing number of brand touch points, brands needed to be as savvy as their consumers. Brands didn’t want to put all of their eggs in TV’s basket anymore. Rather than pouring annual budgets into a single 30 second TV spot, there was an emerging appetite to continually produce content that would create ongoing opportunities for consumers to connect with brands. This could only be achieved by more nimble teams who could work with smaller, divided budgets. For some brands, this meant taking their creative in-house. In short, ad agencies had essentially built themselves into big, sinking ships… And Jon and Kevin found themselves on one. So they jumped off.
While the state of advertising created an opportunity, it was far from the driving force behind starting Fair Folk. Jon and Kevin wanted to be able to take on clients big and small and to be just as much recognized for their design work as for their effective campaign platforms. Their vision included creating a new kind of working environment – one that fostered internal collaboration over competition and created healthy client relationships grounded in common goals. But at the root of it all was one simple principal…
In Fair We Trust
We founded Fair Folk on one simple principle most of us were told as kids - treat people the way you want to be treated… It wasn’t meant to be a business tactic, but as it turns out, it’s not a bad way to run a business. Over the last couple of years, we’ve bent over backwards for our clients, and it just so happens they’ll jump through hoops for us too. That’s because we enjoy forming relationships, building partnerships, and getting to know the brands and people we work with.
And on top of it all, being fair... just feels good.