Soda has a bad rap. Culture Pop wants to change that. So we set out to help people look at soda in a new light. Because soda itself isn’t bad for you, it’s all about what you put into it. Really.
Culture Pop
Services
Creative Direction
Campaign Strategy
Film Production
If soda grew on trees
Real fruit juice in a can of soda? That’s basically orchard-level magic; it’s also one of the key differentiators of Culture Pop Soda. So we ran with it. “If Soda Grew on Trees” is a brand platform we dreamed up to feel fresh, surreal, and just the right amount of strange. We brought it to life with two live-action spots, some wildly flavorful tabletop, and OOH designed to stop traffic—or at least your thumb.
Good for you, soda.
Since its birth in the late 18th century, soda’s recipes have come to include artificial sweeteners, coloring dyes, and ingredients you can’t pronounce. But we want people to look at Culture Pop and say, “You’ve come a long way. Good for you, soda.” Because as it turns out, there can be such a thing as good-for-you soda.
Giving soda a makeover.
Who better to defend and promote soda than soda itself? By personifying soda and using it as a storytelling device, we were able to give soda a voice of its own. By infusing our characters with Culture Pop’s fun, feel-good brand, we were able to deliver educational components in an entertaining way.
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Animation Partner: NiceShit Studio
ECD: Jon Casey & Kevin Cimo
Agency Producer: AJ Batts
Sound Design: Dave Shaw
Character Voices: Jill Shaw