WARRIOR: QR Edge

Elite hockey players are always looking to gain an advantage, meaning they don’t make a habit of sharing any “secrets” with opponents. For this campaign we worked with NHL talent in creating a comical take on how players are especially protective over hockey’s best kept secret: the Covert QR Edge stick.

 
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This footage was unplanned content we captured on a GoPro we planted on our shoot. We then wrote a song and created this video that is now played at Bruins games during intermissions as a fun fan singalong.

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Our photography partner: JJ Miller