In the past, Warrior, like it's competitors, has used gimmicky ads, but after noticing NHL players choosing their hockey sticks due to nothing other than product performance, Warrior wanted a campaign that encouraged hockey players to do the same. In response to a number of Bauer (Warrior's largest hockey competitor) ads that featured athletes surrounded by flames, this campaign encourages players not to choose a stick based on such gimmicks. 


Our production company partner: JJ Miller Productions