WARRIOR: ALpha Dx

To date, most hockey sticks tend to focus on either enhancing shot power or accuracy, but rarely does a stick claim to do both. That’s because constructing a stick forces engineers to choose one over the other with each design decision. But for the Alpha DX, Warrior wanted players to know that this stick was optimized for both power and accuracy - giving players a powerful shot that’s on target. To deliver the message we created the “Power. On.” campaign.

 
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Our production partner: Vagrants