The Rum Cooperative
Bully Boy came to us for help launching their new venture – an amazing, high-quality, 12-year rum blend. They decided to launch the rum under it’s own name, The Rum Cooperative, with plans to launch ongoing, ever-changing rum blends. We developed the branding and packaging, inspired by floral wallpaper found on the walls of Bully Boy’s very own cocktail bar. The blend incorporates rum from 5 regions, and so we chose to represent each region on the label using illustrations of flowers indigenous to each region.