SMARTBEAR

SmartBear provides high-impact, easy-to-use tools for software teams to plan, build, test, and monitor great software, faster. We were excited and lucky to partner up with SmartBear during an exciting time of growth for them. With that growth came the need for not just a new logo, but a reworking of the brands entire visual identity to create a consistent look and feel across multiple products and platforms under the SmartBear name. We worked closely with their creative and executive teams to develop a logo that was brainy, confident but approachable and then expanded upon that with a visual identity that included iconography, digital and print design, graphics, color, and more.

 
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