new balance Lacrosse: freeze
For New Balance's debut into the sport of lacrosse, we introduced a cleat called the NB Freeze. Unlike many competitor's cleats, the Freeze was designed specifically for the sport of lacrosse (rather than re-purposing a cleat designed for another sport). Being a lacrosse-specific cleat, the Freeze attests New Balance's commitment to lacrosse players. Our campaign featured TV spots, print ads, social content, experiential design, player kits, and more. The campaign was such a success that New Balance sold out of the Freeze on their website in just a few days.
WATCH THE CAMPAIGN CASE STUDY:
Our production company partner: JJ Miller Productions