new balance and Warrior: burn

This campaign was perhaps one of the most challenging and unique projects we’ve ever tackled. The mission was to launch a single product line, Burn, that spanned across two brands - New Balance and Warrior. We needed to create a cohesive campaign that worked with both brands and told a consistent story. Below is the work we’ve done for the campaign to date, with much more to come in the upcoming months... 


Our production company partner: JJ Miller Productions