Franklin has been a family-owned business since it started out in 1946. The idea of “family” is not just in Franklin's roots, but also in their approach to everything they do. To showcase the concept of the “Franklin Family,” Franklin asked us to launch a new campaign. In a series of videos featuring players from across the MLB, players refer to each other as brothers rather than opponents. This unity of players across the league is something that had never been seen before in a campaign.