Bully Boy

For years, Bully Boy’s labels have followed a simple, templated system, but for their new Amara, they wanted to switch it up. With Amaro having a somewhat niche audience and an established style when it comes to packaging, Bully Boy wanted to make sure they spoke to Amaro’s existing audience. So we created packaging that feels both traditional and refreshingly modern, attracting old and new Amaro drinkers alike.

 
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